Hero Image

Understanding Workplace Diversity and its Benefits

Diversity & Inclusion

1 Feb 2024 (Last updated 14 Jan 2025)

Share on:

By 2043, New Zealand is projected to be home to just over six million people, with just over a quarter of the population being Asian, 21 per cent Māori and 11 percent Pacific. These numbers are proof of the changing demography of New Zealand society. Ethnic, gender, and cultural diversity continues to specifically redefine Aotearoa New Zealand. This diversity has now seeped into workplaces and there has been a need to highlight practices and systems which support and encourage workplace diversity. How are businesses responding to diversity in the workplace?

Below we have a snapshot of what diversity in the workplace entails, what are the benefits, the challenges, the types of diversity, and how can employers manage diversity.

What is workplace diversity?

Diversity in the workplace is the simple fact that a business consists of diverse individuals with different characteristics. Workplace diversity is when a workplace comprises of employees with varying characteristics such as sex, gender, race, ethnicity, or sexual orientation. In the modern and digital workplace, workplace diversity is a necessity rather than an afterthought or buzzword. Businesses are no longer restricted to their geographical limits and if they want to reach the world, then they must have a diversified workforce.

This diversity can appear in the form of culture, religion, gender, or age. It can be a shift in the workforce when there is a rapidly growing labour shortage and newer groups of employees are considering a return to the office.

Benefits of diversity in the workplace for employers

Research has shown that inclusive teams generally outperform their peers by 80% in team-based assessments. They were also 1.8 times  more likely to be change-ready and  1.7 times more likely to be innovation leaders in their market. Workplace diversity is a serious competitive advantage.

  • Increased employee engagement- Employee engagement is usually an outcome of workplace diversity. The link is obvious- when employees feel included or respected, they are engaged and involved. Employees who believe their company is committed to workplace diversity, are 80 per cent more likely to believe they work in a high performing organisation.

  • Reduces employee turnover- Diversity causes all employees to feel accepted, included, and valued. When they feel accepted for who they are, they are happier in the workplace and stay longer. This results in companies with diversity having reduced employee turnover.

  • Wider talent pool to choose from- By refusing to restrict your perspective, you automatically create a wider talent pool to choose from. When your company is open to diverse backgrounds, it expands its horizons and options.

  • Variety of skill and talent- Diverse employees bring with them a variety of skill and talent.

  • Increased profits- Companies with more diverse top teams achieve greater profits. They make better decisions faster which gives them an advantage over others.

Challenges of diversity in the workplace

All these benefits do come with their own set of challenges.

  • Communication barriers- In a diverse workplace, you have people from different walks of life, and cultural upbringing. This can lead to communication barriers or differences in opinion.

  • Employee requirements- If your employees are from different cultures or age groups, they would also have different requirements.

  • Conflicting beliefs- Sometimes employees from diverse backgrounds can have polarising beliefs or opinions. This can be a challenge for managers.

  • Generational differences- Age diversity can be a challenge if you have employees from different generations working together.  

Types of diversity

  • Cultural- Food, language, religion, customs, and traditions make up culture. Cultural diversity can allow your employees to learn from others and enhance their global knowledge.  

  • Religious- It is important to create a workplace that is accepting of different religions and welcomes these differences. This can happen in the form of offering floating holidays or allowing religious clothing for individuals who wish to pay respect to their heritage or religion.

  • Racial- Race is biologically determined. It is different than ethnicity, which is based on learned behaviours. Racial diversity demands sensitivity and empathy from managers and employers.

  • Age- Your workplace will always be age-diverse. At any given time, several generations will be employed in the workforce. With age-diversity it is important to remember to avoid stereotypes that can bias your employees. This bias can lead to ageism. 58 per cent of workers notice age bias when people enter the workforce in their 50s.

GenderGender roles are social constructs that are assigned to individuals at birth based on their biological sex. As we progress, people are moving to a spectrum of gender identities rather than get trapped in binaries of male or female. Employers should respect these individual choices and ensure the workplace is a safe space for all.

  • Disability- If you hire individuals with varying disabilities, it helps your team become diverse and inclusive. It also offers those individuals a chance to get back in the workforce and progress in their career.

How can you improve and promote workplace diversity in your business?

  • Recruit from a diverse talent pool- The first step in improving workplace diversity is to recruit from a diverse talent pool. Are you broadening your horizons? What kind of life experiences are you looking for? Are you willing to consider unconventional employees with the right attitude?

  • Have a diverse recruiting team- Unless you have a diverse recruiting team, you will have trouble paying attention to workplace diversity. They would know what to look out for and how to spot talent for your team.

  • Educate employees- Diversity and Inclusion initiatives are a good way to educate employees and improve sensitivity. If your employees understand what workplace diversity is, they would be more welcoming and appreciative of diverse employees and their perspectives.

How to manage diversity in the workplace?

  • Prioritise communication- Communication can solve the challenges that diversity may bring. Prioritise open, honest, and regular communication. Encourage employees to speak up and have open channels of conversation between teams. With diverse groups, its also best to be clear and specific.

  • Encourage employees to work in diverse groups- Sometimes employees can prefer working in their comfort zone. They may not want to work in diverse groups or with people they believe they may not understand. You should try to challenge their notion. Use workshops, team meetings or team activities to let employees mingle and get comfortable. You can also host social events or catch-ups to make diverse groups interact socially with each other.

  • Be open-minded– Employers should be open-minded. Diverse workplaces require a lot of effort and management, and it can feel stressful. Keeping an open mind means being open to change, being confident, and being calm when things get tricky.

Want to understand workplace diversity?

Peninsula has worked with 30,000 businesses across Australia and New Zealand, helping them with employment relations and workplace health and safety. We also understand the challenges of running a business. If you want to understand your obligations or learn about policies that can support your workplace, call our 24/7 Advice today.

Have a question?

Have a question that hasn't been answered? Fill in the form below and one of our experts will contact you back.

By clicking submit you consent to our Privacy Policy

Related Blog Posts

Diversity & Inclusion

How Can Small Businesses Celebrate Pride Month?

In a vibrant splash of colour, Pride Month has arrived. Pride is all about celebrating diversity and the kaleidoscope of differences that make people who they really are. It’s an ethos that everybody can get behind. If you own a small business and want to get involved, here’s the history of Pride and some simple ways to support the movement in your organisation.  Why is Pride Month important?  Every June, Pride Month celebrates the diversity of the world’s LGBTQI+ community. It’s a time when different voices are heard, the community’s culture is celebrated, and LGBTQI+ rights are championed.   The tradition began on the 28th of June 1969, when a small group of men resisted arrest during an NYPD raid on a New York gay bar, sparking the Stonewall Riots.   More than half a century later the world continues to celebrate Pride Month throughout June, reflecting on how far civil rights have come and reinforcing the need to take a stand against discrimination.  Pride Month is filled with glittering parades, flamboyant drag performances, electrifying live theater and gritty protests – it’s part party, part activism.  A pot of gold at the end of the rainbow?  The world becomes a more colourful place throughout Pride Month, with rainbows boldly splashed across billboards, shopfronts, websites, and social media accounts. The rainbow motif gives the LGBTQI+ community the visibility it has long lived without.   However, some companies really do believe there’s a pot of gold at the end of the Pride rainbow. In recent years, many businesses have been accused of cashing-in on the festivities through ‘rainbow washing’.   What is rainbow washing?  Rainbow washing involves using the rainbow motif on marketing material to capitalise on the positive associations of Pride without making any genuine effort to progress the LGBTQI+ movement.   For businesses exposed on social media for falsely promoting Pride Month, far from being a shortcut to easy profits, rainbow washing can severely damage the company’s reputation.  Why is Pride Month important for businesses?  For those businesses celebrating Pride Month with genuine intent, it’s an important time of year. The Pride movement is valuable in wider society because it celebrates our cultural differences, rather than using them to divide us. The same goes for the workplace. Embracing diversity and equality helps to create a unified, supportive environment for all your employees.   The business benefits of supporting Pride  As well as being ethical, having a diverse and inclusionary workplace is good for business performance. Research has shown there is a direct relationship between greater  diversity in Kiwi businesses and increased productivity. Some of the more specific benefits include:  Fostering inclusivity – By actively supporting Pride Month, you demonstrate your commitment to creating a diverse workplace and a welcoming environment for your employees and customers, regardless of their sexual orientation or gender identity. This can contribute to higher employee morale and retention, increased customer loyalty, and a more positive brand image.  Attracting a diverse customer base – Celebrating Pride Month sends a powerful message to potential customers that your business is LGBTQI+ friendly. This can attract a more diverse customer base who appreciates businesses that align with their values. By embracing diversity, you create new opportunities for growth and expansion.  Building Employee Engagement and Loyalty: When your employees see that you actively support Pride Month, it can enhance their engagement and loyalty. By creating an inclusive workplace, you foster a sense of belonging and allow your employees to bring their authentic personalities to work. This leads to increased job satisfaction, more creativity, and a positive work culture.  What can businesses do to celebrate Pride Month?  For small businesses keen to avoid rainbow washing, the key to celebrating Pride Month is to do so with initiatives backed by genuine intent. For small companies with less financial resources, some simple initiatives include:  ✔ Organise a fundraiser for an LGBTQI+ nonprofit – Align your business with an LGBTQI nonprofit and help to raise funds and awareness. Not only can this help externally, but it will make the LGBTQI+ community within your company feel valued.   ✔ Run an LGBTQI social media campaign – If you have team members who are part of the community and open to telling their stories, feature them in your social media posts. Opening up your social channels to LGBTQI+ voices is a small but important gesture of support.  ✔ Offer LGBTQI+ internships – Provide internships to qualified LGBTQI candidates, with a clear and stated purpose of welcoming fresh perspectives, creativity (and, of course, fabulousness!) into your business. Next, don’t be shy about promoting the opportunity.   ✔ Find out what’s missing – Hold informal sessions where staff can openly discuss their diversity experiences within your company. Workplace discrimination stories are hard to hear and even harder to tell. Make sure the session is a safe space where employees can freely share their views. When you’ve established where there’s room for improvement, be prepared to make positive changes.   Whatever you choose to do, make sure your initiatives aren’t restricted to June. For your company to truly offer an inclusionary environment and  equal opportunities , you’ll need to focus on diversity all year round.   Remember- the aim is to build diversity into your company’s core values, which takes time and long-term commitment.   Happy Pride 🌈 

Diversity & Inclusion

Supporting Staff During Ramadan

Ramadan is one of the most spiritual times of the Islamic calendar. Muslims that are healthy must abstain from eating, drinking, and smoking during daylight hours. It is an occasion that encourages prayer, acts of charity and self-reflection. It is also a time where employers can take steps to support staff that are observing this period. We’ve put together this short blog to give you some tips to help support your Muslim workers and ensure they feel included and respected. Talk to your employees As a principle it is important to understand that Muslim people are not a monolith, everyone will have their own approach and preferences to the practice of their faith. Speaking with your workers about their preferences will help find a mutually beneficial arrangement. Work flexibility Combined with fasting and increased time dedicated to community events and worship, you may find that workers observing Ramadan may impact on energy levels. Allowing for flexible work arrangements (where possible) is a good option. This may involve earlier start and finish times, or trading lunch breaks for an earlier finish. You may also want to consider leave requests towards the end of Ramadan as this is a very sacred time. Creating an inclusive environment Employers can help create an inclusive environment by creating spaces for prayer and reflection. Being mindful to schedule any team meals to be held after daylight hours so that Muslim employees can participate are great ways to support them. As you can see it doesn’t take much to create an inclusive workplace during this time. A little bit of effort and understanding can go a long way to supporting anyone observing Ramadan.

Do you have any questions regarding Diversity & Inclusion?