SEO Specialist

At Peninsula, we’re proud to be a Great Place to Work Certified organisation. Our people stay because they’re valued, trusted and genuinely supported to make an impact.

Backed by one of the world’s largest privately owned business services groups, we’re a market leader in HR, Employment Relations and Health & Safety advisory across the ANZ region. We support tens of thousands of businesses with practical advice, tools and confidence to manage their people and workplaces, AND we’re growing fast.

If you live and breathe organic search, love turning data into action and want your work to directly drive leads and revenue, this is your role.

We’re growing our digital team and are looking for an experienced SEO Specialist to accelerate our organic growth. Reporting to the Head of Organic Growth, you’ll join a high-impact team shaping how we win in both SEO and LLM-driven search experiences.

Key Responsibilities:

• Execute a scalable SEO strategy aligned to business growth targets
• Lead technical SEO improvements across site health, speed, indexing, structure and crawlability.
• Drive on-page optimisation across key commercial and content pages
• Partner with content and performance teams to scale high-performing content
• Conduct keyword research and competitor analysis to identify growth opportunities
• Track performance and deliver clear reporting on rankings, traffic, conversions and ROI
• Stay ahead of algorithm updates and SEO best practice

You've Got the Skills:  

• A commercial mindset — you care about impact, leads and revenue
• You'll have a minimum of 2 years' experience SEO specialist role (agency or in-house).
• Strong technical SEO capability with hands-on implementation experience.
• Confident use of GA, Search Console and SEO tools such as Ahrefs or SEMrush.
• A proactive, test-and-learn approach and genuine passion for performance
• Exceptional communication skills, with the ability to  drive influencing conversations with stakeholders

Working with us is pretty awesome...
You will be joining a global brand with local impact and, endless career opportunities across ANZ and beyond. With unparalleled career pathways to ensure your progression, this is coupled with our Peninsula Perks which include:

• Performance Bonus: Be rewarded individually with a quarterly performance bonus for driving results!
• Enhanced Leave: Start with up to 25 days leave in your first year and earn more as your career grows—up to 31 days after 5 years!
• Profit Sharing: Share in the success of the business with an annual bonus.
• Super Service & MVP Awards: Earn $1000 and enjoy a day off as a reward for demonstrating our values.
• Career Pathways: Take your career further with a structured development path and opportunities to grow into management, training and beyond!
• Education Assistance Program: We support your professional development with ongoing education assistance.
• Bright Exchange: Access exclusive discounts on hundreds of products and services.
• Health & Wellness: Enjoy a $250 voucher, gym discounts, and more!
• Social Club: Enjoy monthly events to stay connected and have some fun along the way!

If this sounds like you, we'd love to hear from you! Simply click the Apply button and submit your updated CV.

At Peninsula, we care about creating an inclusive workplace and celebrate diversity. We are proud to be an equal-opportunity employer.